Overview & Location
Urban 24 is a furnished rental residence at New York, NY 10010, USA—a central Manhattan location with easy access to the East Village, Gramercy Park, and Midtown. The building offers studios and apartments with a monthly rent range of USD 4,068–12,343. All prices shown are indicative for 2026 and should be confirmed with the operator. The property carries a Google rating of 4.5 from 46 reviews, and key amenities include laundry facilities, pet-friendly policy, and smoke detectors. Minimum lease term is one month, making it flexible for short-term stays.
New York City’s overall rental market starts from around USD 850/month (city from‑price, typically a shared room or a small studio in outer boroughs). Urban 24 sits well above that baseline, reflecting its furnished status and premium location.
Who Is This Residence For?
Urban 24 is best suited for:
- Professionals on short-term assignments who need a fully furnished apartment for one to several months without the hassle of setting up utilities or buying furniture.
- Graduate students or visiting scholars looking for a comfortable, move‑in‑ready studio or apartment in Manhattan, especially those who value proximity to the city’s academic and research hubs (New York University, The New School, Columbia University, etc.).
- Interns or trainees spending a summer or semester in New York who prefer a private living space over dormitory‑style accommodation.
- Pet owners – the building explicitly allows pets, which is a significant advantage in a market where many landlords restrict animals.
- Travelers who value convenience – the on‑site laundry and responsive management (as noted in reviews) reduce everyday stress.
Because the minimum lease is one month, Urban 24 also works for longer vacations or “try‑before‑you‑buy” stays.
Who Might Want To Look Elsewhere?
- Budget‑conscious renters – with a starting price of USD 4,068/month, Urban 24 is far above the city’s entry‑level options. If you can afford USD 1,500–2,500/month, you can find a shared apartment or a smaller studio in less central neighborhoods.
- Students seeking the cheapest possible housing – typical dormitory beds or shared rooms in university‑affiliated properties start around USD 1,200–2,500/month. Urban 24 is not a low‑cost option.
- Groups requiring multiple bedrooms – the property lists studios and apartments; it may not offer dedicated multi‑bedroom units (check with the operator for specific floor plans). Larger groups might need to rent multiple units.
- Travelers on a fixed weekly budget – the monthly price equates to roughly USD 135–411 per night (indicative). That is high even for Manhattan, so consider hostels or sublets for shorter stays.
What Residents Actually Say
Three recent reviews on Google provide firsthand insight:
Koren Krissi (5 stars):
“I rented a studio through Urban Furnished and had a great experience overall. The apartment was clean, comfortable, and exactly as described. Communication was easy throughout the process, and everything went smoothly from move‑in to move‑out. I really enjoyed my stay and would definitely rent from them again.”
Karen Kremer (5 stars):
“Wonderful experience with Urban Furnished at 317 E 78th St! From the easy check‑in process throughout my 2 month stay to the final instructions for check‑out, the team at Urban Furnished exceeded my expectations. The location was perfect for my needs and had great restaurants, shops, bakeries and activities close by.”
Emily Russell (5 stars):
“As a local needing a place to stay for two months while my nearby apartment was off‑line, I found Urban Furnished an incredibly accommodating and helpful landlord. The response time for any questions was almost immediate and there was an unfailing desire to please (Kateryn was particularly gracious and efficient).”
All three reviewers mention a smooth process, clean apartments, and responsive management. Note that the reviews refer to “Urban Furnished” – it appears Urban 24 is operated by that entity. The consistency of positive feedback (5‑star across three reviews) aligns with the overall 4.5 rating.
Price Positioning in the New York Market
- City from‑price: USD 850/month (indicative, typically a room in a shared apartment in outer boroughs like Queens or the Bronx).
- Urban 24 starting price: USD 4,068/month – about 4.8 times the city entry point.
- Price range: USD 4,068–12,343/month. The upper end (USD 12,343) suggests larger apartments or premium units with better views or upgraded finishes.
Given that the average Manhattan studio rent in early 2026 hovers around USD 3,000–4,000 for unfurnished units, Urban 24’s starting rate is competitive for a furnished, short‑term rental in a central location. For comparison, a similarly furnished studio in Midtown East or Murray Hill often lists at USD 4,500–6,000/month on platforms like Airbnb or corporate housing sites. Urban 24’s range is therefore within market norms for what it offers.
All prices are indicative — confirm with the operator before booking.
Room-Type Guidance
Urban 24 lists two types of units: studio and apartment. The distinction likely is:
- Studio: An open‑plan unit combining living, sleeping, and kitchen areas. Typically the more affordable option (towards the lower end of the USD 4,068–12,343 range). Best for singles or couples.
- Apartment: A one‑bedroom or larger unit with separate living and sleeping spaces. The higher end of the price range probably corresponds to larger apartments or those with extra amenities (balcony, higher floor, better views).
Since the property does not specify the number of bedrooms, potential tenants should contact the operator for exact floor plans. The minimum lease of one month gives flexibility to test the unit before committing longer.
Booking Timing and Considerations
The property appears to be operated by a management company that offers flexible check‑in dates (based on review comments about smooth check‑in). For 2026 stays:
- Summer months (June–August) are peak season in New York; book at least 6–8 weeks ahead to secure a unit, especially if you want a specific price point or a pet‑friendly apartment.
- Fall (September–November) sees less demand but still many corporate travelers; 4–6 weeks lead time is generally sufficient.
- Winter (December–February) can have lower occupancy; you may find last‑minute availability, but holiday weeks (Christmas, New Year) fill quickly.
- Spring (March–May) is moderate; booking 4 weeks ahead should work.
Because the building allows pets, occupants should confirm any additional pet deposit or weight limits. The laundry facility in‑building saves time and money compared to external laundromats.
FAQ
What is included in the monthly rent?
The rent covers a fully furnished unit, laundry facilities, and building‑provided smoke detectors. Utilities (electricity, gas, internet) may or may not be included – confirm with the operator. The reviews indicate a “move‑in ready” experience, so basic furnishings and kitchen equipment should be present.
Is there a discount for longer stays (e.g., 3 months or more)?
The listing does not specify a discount for extended leases. Typically, corporate housing providers offer slight reductions for stays of 3–6 months. You should ask the operator directly whether they have a monthly‑rate tier or a long‑stay discount. The minimum lease is one month, so staying longer may be possible at the same per‑month rate.
How does Urban 24 compare to renting an unfurnished apartment in NYC?
Renting an unfurnished apartment in Manhattan usually requires a 12‑month lease, first month’s rent, security deposit (often one month), and broker’s fee (up to one month). You also need to buy furniture and set up utilities. Urban 24 eliminates these upfront costs and allows a one‑month commitment, but the monthly rent is higher to cover the furniture, management, and flexibility. For a short stay of 1–3 months, Urban 24 is likely the more economical and hassle‑free choice. For a year‑long stay, an unfurnished lease might be cheaper per month, but only if you plan to stay long enough to amortize the initial expenses.
Sources & data date
All price, rating, and review data are as of 2026-07. Google rating: 4.5 from 46 reviews. City from‑price: USD 850/month (indicative). Monthly rent range for Urban 24: USD 4,068–12,343 (indicative — confirm with operator). Reviews reproduced verbatim from Google.
If you’d like to check current availability for your exact dates, the on‑site assistant can provide live unit options and confirm pricing.
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